MEET OUR CUSTOMERS - WORKING WITH THE FOOD CHAIN
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Meet Our Customers – Working with the food chain

At Promar we specialise in providing a fully integrated approach. With operations on a global basis and established expertise in many market sectors, we are able to offer consultancy and advice to a far-reaching client base, from farmer to consumer.

For case studies, click here



Selected clients:

Agri-Business Manufacturing Inputs Food & Drink
ADM Alcan Barilla
Cargil Aromatic Campbell Soup
Continential BASF Chupa Chups
Del Monte Central Soya Danone
Dole Food FMC Corporation Ferrero
DuPont Fructamine H J Heinz
Monsanto Haarman & Reimer J A Sharwoods
Nutreco International Huhtamaki Kellogg Company
Perdigăo Agro-Industrial IFF Kraft Foods
Saint Louis Sucre Jefferson Smurfit Lindt & Sprüngli
Syngenta AG Tetra Pak Meija Seika Kaisha
  Valio Nestlé
    Unilever
 
Intermediaries Retail Foodservice The Consumer
Austrade Allied Domecq Albertson's
Chile Fresh Fruit Association Anheuser-Busch General Nutrition
Cyprus Potato Marketing Board Carlsberg Centers
Danske Slagterier Casa Cuervo GIB
DEFRA Eckes Kesko
English Regional Development Agencies Grolsch Marks & Spencer
Florida Dept of Citrus Heineken McDonald's
Irish Food Board - Bord Bia Interbrew Migros
Meat & Livestock Commission Jim Beam Brands Mövenpick
National Pork Producers Council Molson Breweries Promodčs
National Sunflower Association Pernod Ricard Supervalu
NFU Services Rémy Cointreau Royal Ahold
Scottish Enterprise South African Breweries SHV Makro
USDA   Waitrose
Welsh Development Agency    
World Bank    

Case Study 1
 
Foodservice Strategy Recommendations

Client
An international ingredient and foodstuff manufacturer

STUDY OBJECTIVES
  • To gain an in-depth understanding of foodservice channels in four selected European countries
  • To assess the role of key products in each foodservice channels
  • To establish foodservice operator requirements
  • Examine various strategic options for foodservice market penetration
  • Identify the most pertinent market development strategy
DELIVERABLES
  • Identification of market opportunities
  • Recommendations of gaps in the market and long term demand for the company’s products
  • Illustration of market structures in the European countries reviewed
OUTCOME
  • Prioritisation of segments, products and customers by strategic option
  • Overview of four countries to facilitate portfolio development and management
  • Identification of core competencies and brand development
Case Study 2
Case Study 3
Case Study 4
Case Study 5


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