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Meet Our Customers – Working with the food chain
At Promar we specialise in providing a fully integrated approach. With operations on a global basis and
established expertise in many market sectors, we are able to offer consultancy and advice to a
far-reaching client base, from farmer to consumer.
For case studies, click here
Selected clients:
| Agri-Business |
Manufacturing Inputs |
Food & Drink |
| ADM |
Alcan |
Barilla |
| Cargil |
Aromatic |
Campbell Soup |
| Continential |
BASF |
Chupa Chups |
| Del Monte |
Central Soya |
Danone |
| Dole Food |
FMC Corporation |
Ferrero |
| DuPont |
Fructamine |
H J Heinz |
| Monsanto |
Haarman & Reimer |
J A Sharwoods |
| Nutreco International |
Huhtamaki |
Kellogg Company |
| Perdigão Agro-Industrial |
IFF |
Kraft Foods |
| Saint Louis Sucre |
Jefferson Smurfit |
Lindt & Sprüngli |
| Syngenta AG |
Tetra Pak |
Meija Seika Kaisha |
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Valio |
Nestlé |
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Unilever |
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| Intermediaries |
Retail Foodservice |
The Consumer |
| Austrade |
Allied Domecq |
Albertson's |
| Chile Fresh Fruit Association |
Anheuser-Busch |
General Nutrition |
| Cyprus Potato Marketing Board |
Carlsberg |
Centers |
| Danske Slagterier |
Casa Cuervo |
GIB |
| DEFRA |
Eckes |
Kesko |
| English Regional Development Agencies |
Grolsch |
Marks & Spencer |
| Florida Dept of Citrus |
Heineken |
McDonald's |
| Irish Food Board - Bord Bia |
Interbrew |
Migros |
| Meat & Livestock Commission |
Jim Beam Brands |
Mövenpick |
| National Pork Producers Council |
Molson Breweries |
Promodès |
| National Sunflower Association |
Pernod Ricard |
Supervalu |
| NFU Services |
Rémy Cointreau |
Royal Ahold |
| Scottish Enterprise |
South African Breweries |
SHV Makro |
| USDA |
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Waitrose |
| Welsh Development Agency |
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| World Bank |
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Consolidation of New Zealand Dairy industry
Client
New Zealand Government
STUDY OBJECTIVES
- Analysis and review of the changes that have occurred within the New Zealand dairy market
- Identification of the structural and operational changes of major players, gaining a comprehensive understanding of the market forces involved
- Identification of market trends, dynamics and drivers shaping the international dairy and related industries over the next five to ten years
- Identify/establish the implications of these trends, dynamics and drivers for the future shape and directions of New Zealand’s dairy industry
- An assessment of whether the proposed merger is likely to provide the ‘right size’ to compete in international markets both today and in the future
DELIVERABLES
- Evaluation of key market and consumer trends, horizontal and vertical market structures and relationships, barriers to market entry, category management capability; scale and scope economics; and cultural barriers.
- Analyse effect of technological advances and ‘system of innovation’ issues are changing structures, conduct and performance
- Evaluation of the client-determined measures as part of the merger to strengthen the company’s governance
OUTCOMES
- Strategic recommendation as to whether the format of a large integrated dairy processor market represented the best alternative for New Zealand in the international marketplace
- International dairy processor player profiles and commentary on their capabilities, and details of areas of competitive advantage in relation to the New Zealand dairy industry
- Recommendation as to the feasibility of creating a New Zealand dairy co-operative, lead to the formation of Fonterra
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