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We are experienced in providing a wide-range of complex services and are able to tailor these to meet the needs of all, from farmer to multi-national retailer.

Market entry strategies, covering:
  • opportunity identification and evaluation of core competencies
  • product-centred
  • foodservice channel/customer centred
  • acquisition target analysis
  • branding strategies
  • risk and reward assessment
  • strategy monitoring and recompilation
Feasibility studies and business planning, covering:
  • business concept development
  • sources of funding and institutional support
  • market assessment
  • technical competence
  • financial analysis
  • funding options and forecasts
  • management structures
  • sensitivity and risk analysis
  • environmental impact
Competitor analysis, covering:
  • bench marking
  • financial indicators
  • supply base
  • management culture
  • core competence assessment
  • key geographic markets
  • customer base
  • distribution structure
  • development of SWOT
  • future strategic options
Clustering, covering:
  • structure of agri-food and drink sector; primary agriculture, bulk processing and secondary/added value activity
  • institutional support
  • HE and FE provision
  • physical infrastructural support
  • labour availability
  • nature ands quality of support infrastructure
  • areas of cluster strength and weakness
  • quality and quantity of linkages
  • nature of the customer base
  • future dynamics of change in the agri food and drink market
  • opportunities and constraints to further growth in the sector
  • likely industry developments
Long term strategy development, covering:
  • key macro forces for change over 5 - 10 years
  • key political drivers
  • key technology drivers
  • agri food and drink industry economics
  • consumer demographic and growth trends
  • changes in routes to market
  • assessment of implications of industries and individual businesses
  • new market and business opportunities
  • imperatives for change
Market and data collection, covering:
  • data collection
  • analysis and interpretation
  • modelling and forecasting
For more information please email us research@promar-international.com

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