A regularly updated blog from the Promar management team.
23 May 2013
In my previous blog we considered observation biases or biases which lead you to make decisions based on inferior or incomplete information. However, biases also arise when you are using the information gathered to make predictions that your decisions will hinge on. It is not uncommon to assess potential outcomes as being either good or bad. However, in most situations there is a full range of outcomes likely, each with different likelihoods of occurring. If you only consider a good outcome versus a bad outcome, neglecting numerous possible intermediate outcomes,...
16 May 2013
Nobody gets it right all the time, and making the right decision doesn't always guarantee the best outcome. The key to general success is getting decisions right as often as possible, leading to the most positive outcomes over time. One of the major obstacles to doing this is bias. If you make the right decision every time, an unfavourable outcome will only occur due to chance, however if you are consistently getting bad outcomes or chronic sub optimal performance it is likely your decisions are being affected by bias. As farmers make many more decisions than the average...
02 May 2013
Last week I attended a Defra workshop that brought together the food and farming industry, academia and trade organisations on the Sustainable Intensification of the UK agricultural sector. Defra is looking to establish a research and development programme that can respond to the technical challenge of supporting UK farmers to sustainably intensify operations. This means increasing food production while simultaneously reducing environmental impacts and enhancing the wide range of connected services (pollination, recreation, tourism or flood alleviation) that...