EU support for meat promotion - 09 July 2012
The European Union is set to offer financial support to key EU markets in order to help promote meat through a three year scheme to support the promotion of EU agricultural products within and outside the EU.
The scheme covers fresh and processed fruit and vegetables, dairy products, oil, seeds, wine, PGIs, and PDOs. Currently 20 projects have been awarded funding – the three year scheme will cost £57 million with 50% of each project being funded by the EU, with the remainder met by individual organisations and member states. This includes the following:
- The Danish Agriculture & Food Council will receive £2.7 million to promote beef, veal and pig meat to China
- The Polish Beef Cattle Breeders Association will promote beef within Poland through funding of £663,000 for its Quality Meat Programme
- Qualty Meat Scotland will receive £2 million to promote PGI of its red meat labels to eight European countries including: Belgium, Denmark, France, Germany, Italy, Sweden, the Netherlands and the UK
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