Dairy Management Academy


As the leading consultancy firm, the leading farm recruitment agency and the leading animal breeding business, we are looking to recruit exceptional individuals to be the future herd managers to create profitable and sustainable dairies, through exceptional standards of training’

Individuals will progress through a 2 year period of training and mentoring whilst working in a full time position on the chosen dairy.

 The training will include:

• All aspects of larger herd management

• New and exciting techniques of staff management

• Both on farm and classroom based learning

• Training from key industry professionals

• Overseas study tour


The Promar Dairy Management Academy is the only industry training programme aimed at high level training for dairy managers of the future. The Academy comprises of eight two-day courses scheduled over two years, including a study tour.

 It is run in conjunction with our colleagues at Genus ABS and LKL.

 Key Course Objectives

• After completion of Dairy Management Academy, students will be able to demonstrate that they can achieve high levels of farm business management.

 • The Promar Dairy Management Academy covers all the key areas of dairy farm management ranging from practical elements, such as rationing dairy cows to financial planning (topics covered are outlined in the course overview below).

 • The teaching methods will be a mixture of classroom-based theory and exercises and on farm practical demonstrations and assessments. Every module is focused upon key areas within dairying with the aim to provide a comprehensive training programme in each topic.

 • Informal appraisals are offered if required at the delegates’ place of work in order to provide additional support and training.

 • Regular assessments will be carried out during each module. This will take the form of a written and multiple choice assessment based up previously taught material. There will also be relevant exercises to test knowledge and application.

 The primary objective is to deliver future farm managers which have the necessary management skills in order to thrive in 21st century dairy farming.


Course Content Overview


Module 1 - Cow comfort and environment (incl. stress, ventilation, water, bedding, building layout design, ergonomics, cow flow and activity, feed space, rumen fill, lameness, locomotion, condition score and disease)

 Module 2- Forage production and utilisation (incl. soil management, crop planning, fertiliser recommendations, understanding soil samples, influencing silage and grazing quality, clamp assessment and management, the role of tracks and troughs)

 Module 3- From Calf to Cow to Calf (incl. calf management systems, calf feeding, colostrum, weaning, growth rates, health, calf environment, bulling, dry cow management, transition management, cow rumen structure and physiology, youngstock management and heifer rearing)

 Module 4- Nutrition and Feeding (incl. understanding the cows varying nutritional needs, the role of different forages and feeds, the cost of different feeds, the impact on health and performance, the impact on margins and profitability)

 Module 5- Fertility, Genetics and Herd Reproductive Performance (incl. the physiology of getting the cow and heifer in calf, practical management of herd reproduction, key responsibilities and management information, choosing the optimum genetics for profit on different systems)

 Module 6- European Study Tour

 Module 7- Staff Management (incl. self-assessment, what are my strengths, weaknesses and opportunities as a Manager? the role of protocols, managing staff from different backgrounds, managing different individuals, managing groups of individuals, the development of others, health and safety, communication skills.)

 Module 8- Financial Management (incl. understanding milk contracts, the difference between profit and cash, influencing profitability and margins)

 Module 9- Final Overview Module, including an exam, an assessment of a case study farm by students followed by presentation on that case study to demonstrate where improvements could be made and a short report on where students think they have been able to apply their learning over the two years to their units at home.


For more details of our Dairy Management Academy and when the next set of courses are to be run, please contact:


Nigel Davies or Andy Taylor

Email: nigel.davies@genusplc.com Email: andy.taylor@genusplc.com

Mobile: 07773 936129 Mobile: 07772 227897